Sunday, September 21, 2008

Another One Bites The Dust: RN Ends NA Beams

We all know that if short wave broadcasters keep cutting their services to North America, that the audience will decline, and then they can eliminate them altogether because, after all, the audience has declined.

Self fulfilling prophecy.

Radio Netherlands has of course been busily strangling its world band services ever since Tom Meijer got canned for being the wrong demographic. First, it assumed we, as rich Americans, already had satellite dishes. Now, apparently, it assumes we all want to settle for the lousy "reception" of internet streams.

Meanwhile, is it just me, or has RNW become boring as hell anyway, the same way BBCWS got when it cut all the good stuff?

So it goes. Kiss RN goodbye:

RNW to end shortwave broadcasts to North America

Radio Netherlands Worldwide’s English broadcasts are available in North America in an increasing variety of different ways.

More and more partner stations are taking our programming (a growing number of NPR stations in the US and CBC in Canada) and there are now a variety of satellite options (including Sirius satellite radio).

The programmes are also available live, on-demand and via podcast.

Radio Netherlands now feels that the number of alternatives for listeners in North America is such that we have decided to end our shortwave broadcasts to the region. This will take effect from the start of our winter season on 26 October 2008.

The decision has been backed up by a recent survey which showed a decline in the number of listeners using shortwave in North America.

For full details please go to this page on our main website. You may also leave your comments at the bottom of that page.

Source: Media Network